Developing an olfactory logo means communicating a company’s vision through an original fragrance and enhances a company’s image by being recognized directly by a signature perfume.
The concept hinges on memory and how we experience the world: the more our senses are cultivated and trained the more the doors in our mind open wider, and the pleasure and intensity with which we live and perceive the world around us is greater.
“Sit inside my old Lamborghini and re-create that scent and those feelings.”, Sileno Cheloni recalls being told from one of his company logo clients. This was the request from Dr. Tonino Lamborghini when he asked Sileno to design the olfactory logo for Tonino Lamborghini SPA.
He continues, “Today I like to see the surprise and amazement in people's eyes when they tell me that in this fragrance you can smell English leather, engine oil, and even a hint of metal cylinders.”
Associating your brand, product or company environment with an olfactory experience plays an important role in the enhancement of the brand itself that can give something special to a company brand that the others do not have.
We could cite a whole range of research data on how and to what extent the use of olfactory marketing, properly entrusted to a personalized consultation, might affect the sales of a product.